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Siddharth, 36 yrs, is the Chief Operating Officer of Accentiv (a division of Accor Services, part of the € 8 bn Accor Group) in India. As the COO, Siddharth oversaw the integration of two companies (SurfGold and RID) to create Accentiv and is responsible for its entire business in India. Accentiv, in India, has a turnover of over 100 cr and serves over 80 national and multinational clients and is a market leader in the loyalty and rewards services.

In 2000, Siddharth started his stint as an entrepreneur and joined hands with the founders of SurfGold (www.surfgold.com), a start up company head quartered in Singapore to start its operations in India. SurfGold, a leading loyalty marketing services agency, has many top notch Multi National Companies (MNCs) like Hewlett Packard, Oberoi Hotels, Microsoft, Nortel, FedEx, Tommy Hilfiger, Van Heusen, Western Digital etc as its customers in India. SurfGold India also became a center for technology development and support to clients in Asia Pacific and the Americas and thus occupying a greater strategic role in the overall group’s growth plans. Under his leadership, SurfGold India has won both international and domestic awards for the implementation of CRM and loyalty strategies

In 2007, SurfGold was acquired by Accor Services.

Siddharth began his career in 1997, with Emery Worldwide (now part of UPS), in New Delhi. He occupied various roles while in Emery and had contributed significantly to the growth of the company in a short time. This earned him the coveted President’s Club Award, which is given out to less than 1% of total employees of Emery across the globe every year

Siddharth received a BE in Computer Science from JNEC, Aurangabad and MBA in Marketing from CMRD, University of Poona, India.

Siddharth’s entrepreneurial skills were noted and recognized in CNBC’s most popular talk show “Young Turks” in July 2007.